you ever noticed that the marketing "gurus" seem to make
money quickly and easily - and make it look easy as well -
to make even their first dollar online?
What is it about the "gurus" that enables them to make money so
What do they
know that most people don't?
As an example, in February 2008 marketing guru Frank Kern launched an
information product called "Mass Control". Despite
being priced at
(far higher than most products in his market) Frank sold over $1 million of this product in
just 2 days.
was he able to do it? And do we really
need to invest $1,997 to find
out? I believe the answer to that question is No, as I'll explain
Here's another quick example:
Recently, marketing guru Eben Pagan (who writes in the
dating niche under the pen name of David DeAngelo) revealed that his
business was generating over
$20 million a year, just from selling information
His recent Get
Altitude marketing seminar was priced at $10,000
- and it sold out.
Clearly then, people are willing to spend thousands of dollars
to find out what these gurus know and teach, but the question is...
Do you really need
to spend $10,000 to find out?
I don't believe so, and here's why:
Just before that, let me ask you a few quick questions...
you answered YES to either of the above, then I have something very
important to tell you...
- Have you ever wondered what these gurus reveal
at their high priced seminars?
- Would you like to know the secrets they know
that makes them millions?
Here's my important discovery...
I came across an easy way of finding out how they make their big money,
without having to
spend thousands of
dollars on their courses and seminars...
... I call it REVERSE
ENGINEERING THE GURUS.
Here's how it works:
of all, I get inside their whole sales and marketing process, and I
take it apart, to discover firsthand precisely how
they market and sell to their potential customers.
Of course, anyone could do the same, although that in itself takes time
However, one of the main reasons these gurus can charge thousands of dollars
for a marketing product or seminar is they reveal not just what they
do, but more importantly why
they do something...
... and yet,what's great about my "reverse engineering" technique is we
can even use it to find out the reasons why they do what
they do, as well!
Of course, you need to know what to look for in the first place. For
example, if you
wanted to find out how a vehicle worked -
perhaps to repair it, or even
build your own - you could take it apart and separate it into its
However, if you still don't know why
a particular component
is there, or what it does, then taking the vehicle apart isn't going to
help you much.
that's where I come in.
a few moments I'm going to share with you my 10 years of experience in
marketing, selling, persuading, copywriting and creating products so
that you can see not only the "how" of what the gurus are doing, but
also the "why".
see precisely how the gurus use their skills to influence, persuade,
and even "mind control" subliminally. Just wait until you realize what
they're doing, you'll be amazed.
Of course, at this point you may be wondering...
"Why Does This All Matter To Me?"
That's a very important question. Here's what we know for a fact about
the top marketing gurus...
you agree that Reverse Engineering The Gurus makes sense, then I have
some bad news and good news:
are making big money.
For instance, Frank Kern's "Mass Control" course generated
million in 2 days, using the same techniques he taught in his course.
David DeAngelo's information business now makes $20+ million a year. So
doesn't it make sense to find out exactly
how they do it?
business models they use are successful. So doesn't it
make sense to fully understand their models, and to follow a model that
rather than try and re-invent the wheel?
are masters at copywriting.
(Or they hire
the best copywriters). Either way, their copy sells. So doesn't it make
"reverse engineer" their sales letters too, and find out exactly
what techniques they're using to compel people to buy? (You'll be
surprised at the techniques you're about to see them use, that are
barely discussed even in top copywriting courses!)
First, the bad news...
I revealed the techniques they were using in my unique "Reverse
Engineering The Gurus" monthly series.
Each month, I sent out a new Guru
Report in which I analyzed the sales and
marketing process of one particular guru, and I showed my
- and more
- the gurus were doing what they're doing at each stage, to compel
That way they got to discover what really
worked (not just theory), and they got to see precisely how and why the gurus
also included an in-depth analysis of their sales letter
and/or "squeeze" page, so they could see just how they used persuasive,
copy. (For instance, check
out DeAngelo's sneaky use of SUBLIMINAL COMMUNICATION and
messages, for instance - as exposed in Guru Report #1.)
When they subscribed, they also got a Techniques
each month, which explored in detail one or more of the
techniques or skills being used by the gurus, so that my subscribers
grasp, understand and APPLY them quickly, should they choose to do so.
the bad news is that after just 2 months I decided to discontinue the
series, simply because it took a lot of time and effort to "reverse
engineer" each of the gurus. (I went into a lot of detail!)
But the good news is...
After withdrawing the monthly series, a lot of people
wanted to know what was
contained in those reports. So I have decided to make
the 4 reports I wrote available to download, for one low fixed
is what you can get from the 4 reports:
Report #1 - We "reverse engineer" David DeAngelo's $20
million a year men's dating advice
business in detail, a business which started with a post on a
dating forum back in
2000. (It includes an in-depth analysis of 2 of his sales letters).
single most important thing David DeAngelo did back in 2001 that put
him way ahead of 95% of the others – here's what it was, and how you
can do it too... p3
- The simple yet devastatingly powerful 3 part
formula DeAngelo uses that sucks readers straight into his sales
- The biggest
“key” to DeAngelo's success, and the principle reason he's
over $20 million a year - and best of all, virtually anyone can
replicate it!... p11
- How DeAngelo's
main sales letter flies in the face of copywriting “convention” and
what expensive copywriting courses tell you to do, and why it's so much
because of it.
- DeAngelo's skillful (and even “sneaky”)
use of NLP techniques such as “time distortion”, “embedded commands”
and "phrase ambiguity" to compel the reader on a subconscious level
to buy... one was even so
subtle, I only caught it on reading through a second time!
(Fortunately, you don't need a background in NLP... I'll show you
what he's doing – it's truly powerful stuff. And if you do know NLP, you'll
be amazed just how skillfully DeAngelo uses it!)
Report #1 -
How To Model A Guru
this report, I'll demonstrate why it's so important to understand the
guru's business models, and I'll show you how to model your business on
Plus, I'll show you many other powerful things you can do when you have
an effective business model. In many ways, your success depends on this.
Report #2 - We "reverse engineer" Frank Kern and his "Mass
Control" product launch to discover exactly how he
created a buying frenzy that generated over $1 million in 2
days. (This report includes an in-depth analysis of his launch sales
how Frank promoted himself and his product on a marketing forum, to
generate free publicity - without ever being accused of "spamming".
sneaky but smart techniques Frank used to get his launch emails both opened and read.
Frank used "mass
control" to herd large numbers of people into spending
of dollars with him, and precisely
where he was using these techniques
in his sales process.
Report #2 - How
The Gurus Apply The Weapons Of Influence.
An in-depth examination of the
principles of influence (including reciprocation, commitment and
consistency, social proof, liking, authority, and scarcity), and how and when they are used
- often in combination - by gurus such
as Frank Kern and David DeAngelo.
In this report, you'll discover...
- How Frank used the principle of "social proof"
to create a herd
mentality and an eventual stampede to his
a similar product that Frank also released immediately prior to the
"Mass Control" launch helped promote his brand and benefited from the
- How to use the principle of "commitment and
consistency" to virtually compel
people to buy.
- How both David DeAngelo and Frank Kern use the
"perceptual contrast principle" to sell more products.
Now let me ask you an important
How much would all this knowledge about what the gurus do
they do it be worth to you?
The people who went to Eben Pagan's (aka David DeAngelo's) seminar paid
The people who bought Frank Kern's "Mass Control" course paid $1,997.
are people so willing to pay those kind of prices? I'm sure it's partly
because they believe that
know what the gurus know, they'll be able to earn that money
back pretty quickly.
they're probably right. After all, the gurus know their stuff. That's
why people view them as marketing "gurus" in the first place.
Yet 80% of
what they teach (the "techniques") can be deduced by "reverse
sales process and their launch sequences. Another 10% (the reasons
they do things) can also be
figured out through the same process.
(The final 10%
is just the basic technical
"how to" stuff which most online marketers need to know, like how to
set up an autoresponder - which stuff can usually be figured out after
spending a bit of time on Google.)
course, I appreciate that in this fast-paced society we live in, most
people don't have the time or opportunity to spend the days
weeks necessary to really
sit down and examine what the gurus are doing, like I did.
besides, it's also about knowing precisely
what to look for, and figuring out why
they're doing something - just like the car mechanic must also have a
good understanding of all the car components.
That's why in these 4 Reverse
Engineering The Gurus™ reports, I've done all the
hard work for you.
instance, in the case of Frank Kern's "Mass Control" launch (see Guru
Report #2), I literally spent several days going through hours of his
videos, hours of audio, and dozens of pages of material and the
pre-launch emails he
sent, to find out exactly
he was doing, why
he was doing it, and what
made his launch so successful.
(Some of it was obvious, but some of the things he was doing was
fact, I learned so much that for Guru Report #2 I wrote an extra Bonus
that covers the techniques he teaches, so that you can benefit from all
the time I spent studying his material.
And forget paying $10,000 or even $1,997.
For the original
series I charged just $24 a month. But since I discontinued the series
after 2 months I have decided to make the 4 reports available to you
for the fixed
one-time price of just $24, a saving of 50%.
After you place your order, you'll
be able to download the reports in one ZIP file, or you can download
them individually so you can start reading right away.
The reports are in PDF format, so you can download and enjoy them at
your leisure - and refer back to them whenever you'd like.
Start reading them now...
I'd like to download the 4 Reverse
Engineering The Gurus™ reports for the one-time investment
of just $24.
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